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Press Release

PMG announces acquasition deal for Bollywood films with one of the largest content houses of India - Shemaroo Entertainment


Shemaroo1/06/2013 — Dubai, UAE and Mumbai, India: Pearl Media Group Ltd. ("PMG") has closed an international distribution deal for Bollywood films with Shemaroo Entertainment Limited – one of the largest content houses of India. Shemaroo is known throughout the industry for its strength in content aggregation and distribution across multiple platforms including New Media and Broadcast Television among others.


"We're excited about partnering with established distribution brand names like Shemaroo who have been leaders in bringing content to the digital space. Access to their large array of high quality content, allows us to offer our customers the best selection of Bollywood films in the market" said Sumit Ahuja, Co-Founder& VP of Content Acquisition and Distribution of PMG.


"Consumers today want on-demand access to content across multiple devices. Our tie up with PMG's leadingedge OTT platform JadooPLUS™ is a step in that direction. We will offer JadooPLUS customers easy and legal access to high quality South Asian Content across the globe.. Consumers can choose from a wide array of films that range from the latest bollywood hits like Dirty Picture, Kya Superkool Hain Hum and I M 24 to classics like Mughal-E-Azam, Khuda Gawah, Kaalia and Shiva" said Jai Maroo, Director, Shemaroo Entertainment.


Through this deal, Shemaroo's content will be offered on PMG's premium OTT entertainment service, JadooPLUS™. The service consists of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.


About JadooTV

JadooTV is a consumer technology and services company based in Silicon Valley, committed to delivering Live and On-Demand content to viewers via its proprietary Internet based set-top box (STB). JadooTV is the leading distributor of Internet based South Asian television content, bringing Television, Movies, and Music to South Asian diaspora from India, Pakistan, Bangladesh, Afghanistan, Nepal, and Middle East.

For more information on JadooTV visit: www.jadootv.com

jadooTV


About Pearl Media Group

Pearl Media Group is a content aggregation and dissemination company based in Dubai, offering content owners and consumers multi-platform solutions and service offerings. PMG owns and operates JadooPLUS™ as a premium Over The Top (OTT) entertainment service consisting of Live TV and On-Demand content. JadooPLUS™ targets the South Asian diaspora worldwide through Internet connected devices such as smart TVs, tablets, set-top boxes, gaming consoles, and mobile devices.

For more information on Pearl Media Group visit: www.pearlmediagroup.com

Pearl Media Group




About Shemaroo

Celebrating the golden jubilee, Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is one of the largest Filmed Entertainment "Content Houses" in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 2500 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The "Shemaroo" brand today is synonymous with quality entertainment in the Indian entertainment eco system.


Disclaimer

"The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India ("SEBI"). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in and the website of the Book Running Lead Managers at www.yesbank.in and www.icicisecurities.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the Draft Red Herring Prospectus. The equity shares of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended ("U.S. Securities Act") or any state securities laws in the United States, and may not be offered or sold within the United States or to, or for the account or benefit of, "U.S. persons" (as defined in Regulation S), except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. state securities laws."


SumitAhuja: PMG Press Contact

Mob. +91 96765 11212, E-mail: Sumit.ahuja@pearlmediagroup.com

Ekta Kumari – PR & Corp. Comm. (Shemaroo Entertainment Ltd.)
Tel: (91 - 22) 4031 9911 Email: ekta@shemaroo.com

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